Driving Skills for Life For Her
What is DSFL?
Ford Driving Skills for Life (DSFL) For Her, the first event of its kind since the historic royal decree to lift the ban on women obtaining a driving license in Saudi Arabia, makes its global debut March 5-8 at Jeddah’s Effat University. It's a customized introductory programme taught by certified trainers. It focuses on building confidence for women behind the wheel and instilling safe driving practices on a closed course. The PRISM team was responsible for content creation.
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